Nintendo has said its loss-making Wii U swings to profit with just a single game purchase along with the console.
Wii U Screenshot
Nintendo of America President Reggie Fils-Aime told Mercury News that despite the new console itself being sold at a loss, "the business model doesn't change dramatically."
He explained: "As soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive.
"In the end, the business model is still to drive the install base of hardware, and then to drive a strong tie ratio with all of the other software and experiences for the consumer. And if we're able to do that, then we will create significant profit for the company".
http://www.computerandvideogames.com...game-purchase/
I'm waiting for the FANBOY comments stating I'm biased.......LOL
Wii U Screenshot
Nintendo of America President Reggie Fils-Aime told Mercury News that despite the new console itself being sold at a loss, "the business model doesn't change dramatically."
He explained: "As soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive.
"In the end, the business model is still to drive the install base of hardware, and then to drive a strong tie ratio with all of the other software and experiences for the consumer. And if we're able to do that, then we will create significant profit for the company".
http://www.computerandvideogames.com...game-purchase/
I'm waiting for the FANBOY comments stating I'm biased.......LOL